SWAY – Data-Driven Retail Success logo

About us

Why We Were Created

At SWAY, our journey began from a simple realization: traditional store design and management often rely on guesswork rather than solid data. In our previous ventures of designing and building stores, we found ourselves and our clients uncertain about the best practices for store layout and customer engagement. Industry peers shared similar sentiments, often basing crucial decisions on assumptions rather than facts.

The high costs of opening and operating a store, coupled with the lack of data-driven insights, highlighted the need for a better solution. Thus, SWAY was born – to bring clarity and precision to retail through advanced analytics and AI-driven insights.

Our Team

Our team is composed of passionate and experienced professionals dedicated to transforming the retail landscape. Meet the people behind SWAY:

Ico Retail

Founder: SMilo

Enthusiastically involved in client relationships, SMilo leads our mission to provide clear, actionable data to retail businesses. Smilo BIO

Ico Data Driven

Visual Merchandisers (VM) Specialists

Our skilled VMs use data to optimize store layouts and increase conversion rates.

Ico Store Designer

Store Designers

Creative minds who combine data-driven insights with innovative design to create engaging and profitable retail spaces.

Ico User

Independent Installers

Professional and experienced, they ensure seamless installation and maintenance of our sensor systems.

"No more guessing games in store layouts! We bring data-driven precision to the art of retail."

Our Motto

Why Choose SVVAY? Without the SWAY System, retail decisions are often based on intuition. With SWAY, you gain access to factual analysis and insights, enabling you to see, know, and make informed decisions based on actual customer behavior.

Our commitment is to transform the way retail stores operate, ensuring every design choice and management decision is backed by reliable data.

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